Welcome to the ePoster Viewing Panel of AICOG 2025

In-vitro Fertilization market has become the talk of the town and has become a business model in healthcare services. Analysis done during my project has opened areas on how knowledge, attitude and practices of consumers has a bearing on marketing and having proper healthcare strategies to be of benefit to both the stake holders and the consumers. The IVF market has evolved significantly, transitioning from a solely doctor-driven approach to a more collaborative, corporate-driven model that emphasizes patient-centric care. Advances in technologies, such as Pre-implantation Genetic Testing (PGT) and cryopreservation, have expanded treatment options and improved success rates for patients facing infertility. Effective marketing strategies, including digital engagement and collaboration with OB-GYNs, play a crucial role in raising awareness and building trust between patients and providers. Overall, the IVF market presents substantial opportunities for stakeholders, driven by the humanitarian aspect of helping couples achieve their dreams of parenthood.